Signals. AI analytics that surface real student needs.
Signals uses contextual and categorical analysis to understand what students are actually trying to do — not just what they click or ask. By analyzing patterns across questions, topics, and outcomes, Signals reveals where information breaks down, which needs go unmet, and where offices can make the biggest impact. The result is clearer insight into real demand, not surface-level metrics.
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SMART UPKEEP
Signals is your tool for keeping your website useful.
Clear insight into what works, what doesn’t, and what needs attention. Not just meaningless metrics,
Contextual & Categorical Analysis
Signals groups questions by intent, topic, and outcome — not just keywords, revealing the real reasons students are searching.
Information Gap Detection
Signals highlights where students repeatedly get stuck, helping offices identify unclear, missing, or buried information across the site.
Demand-to-Outcome Visibility
Signals shows which topics lead to real action, office contact, follow-up, or drop-off — so teams know where to focus effort.